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Why not go a step further and offer a service to help with Analytics? It could be as simple as a consultation where you walk the client through the Google Analytics dashboard and explain things to them so they can pay attention to it going forward. Or, you could provide weeky or monthly reports with any relevant recommendations based on the data in those reports - Wildfire.


Here are your basic options: Of course, the first option is to provide the service yourself. You’ll need to have experience and expertise with any service that you’re performing on your own. Some services will require you to have a great deal of experience in order to do an effective job for your clients, while other services use skills that you could improve and develop pretty quickly.


If you have a lot of available time and not many clients at this point, time may not be a big challenge. But if you’re already busy with web design work, you may find it to be challenging to offer additional services. Maybe you want to offer services that do not fit well with your existing strengths, and in that case, it might be better to hire someone else or outsource the work as opposed to trying to develop those new skills for yourself.


You could hire freelancers as needed, or bring on a full-time employee. Regardless of which path you chose, you won’t need to do all of the work yourself. The last option that we’ll look at is to partner with another service provider. Instead of hiring someone else to do the work, you could find a freelancer or an agency that offers services complementary to yours, and come up with some sort of partnership agreement that is mutually beneficial.

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These other website services can allow you to have more to offer to clients (and to make more money from each client), and also allow you to reach more clients. As you build up your client base and continue to add new services, your profit potential will continue to increase as well.




Building on a previous post, “Recession Survival: 9 Ways To Make More Money As A Web Designer,” here is an expansion of #8: Diversify, with seven value-added services you can offer to your clients. You’ve designed the site with web analytics code in place and the site usage is being tracked.


It can be beneficial for your clients to have someone who understands the data create reports, interpret them, and make suggestions for site improvements based on the data. Regardless of the industry your client is in, there are competitors online. It might be worthwhile to have someone keep an eye on competitors’ websites to stay up to speed with what they’re doing, especially if it can impact the client’s business.


Blogs are another area where a client may need help carrying over the same look that you created for their website. Beyond the customization and setup, there may be an opportunity to provide blog management services for your clients, where you publish posts, manage comments, add the blog to directories and promote linking.

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If the client doesn’t have dedicated marketing support and if you have experience with my link PPC campaigns, this may be a great way to give your clients more value, and save them time. One of my clients had a team of sales people who wanted to use the website as a visual aid during sales presentations, but always feared there would be spotty or non-existent Internet service for the meeting.




This gave the sales people an offline solution, plus a leave-behind for prospects. After the site is live — or before the work begins in the case of a redesign — it may make sense to get input from the client’s customers and target audience. You can manage usability testing by creating and compiling surveys, managing one-on-one interviews, and reporting the feedback to the client.


While you can access a website using its IP address, most Internet users prefer to use domain names or by going address through search engines. Hyper, Text Transfer Protocol (HTTP) connects you and your website request to the remote server that houses all website data. It’s a set of rules (a protocol) that defines how messages should be sent over the Internet.


Front-end (or client-side) is the side of a website or software that you see and interact with as an Internet user. When website information is transferred from a server to a browser, front-end coding languages allow the website to function without having to continually “communicate” with the Internet. Front-end code allows users to interact with a website and play videos, expand or minimize images, highlight text, and more.

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(Note: CMSs aren’t the same as site builders, like Squarespace or Wix.) While not required to build a website, using a CMS makes things easier. It provides the building blocks (like plugins and add-ons) and lets you create the structure with your code - web design Kelowna. CMSs are often used for e-commerce and blogging, but they’re useful for all types of websites.


Cybersecurity is the practice of securing data, networks, and computers from these threats. The methods used by hackers are constantly evolving, as are the security measures taken to defend against them. Failing to understand how your site could be targeted could result in disaster. As a result, a basic understanding article of cybersecurity best practices is critical for effective web development.


Next, let’s take a look at the types of web development a developer could specialize in. Front-end Development Back-end Development Full Stack Development Website Development Desktop Development Mobile Development Game Development Embedded Development Security Development Whether you’re looking to hire a web developer or become one, you should understand the different types of web development that developers can master.